Marketing consists of all the activities that direct the flow of goods and services from producer to consumer. This may include market research, physical distribution, wholesaling, advertising, personal selling, and retailing. Although most jobs are in wholesale and retail trade, this broad field offers many employment opportunities. The internship experience is an important feature of the program.

Career Opportunities

https://www.grossmont.edu/student-support/career-center/resources.php

Account Executive¹
Advertising Manager¹
Booking Agent
Claim Adjustor²
Consumer Affairs Director¹
Financial Planner¹
Import-Export Agent²
Internal Revenue Investigator¹
Management Trainee
Marketing Manager²
Purchasing Agent
Retail Manager
Securities Trader¹
Stockbroker¹

¹

Bachelor’s Degree or higher required.

²

Bachelor Degree normally recommended.

The Program-level Student Learning Outcomes (PSLOs) below are outcomes that students will achieve after completing specific degree / certificate requirements in this program. Students will:

1. Utilize marketing analysis and strategy to identify marketing opportunities.
2. Define ideal target markets for broad industries as well as specific products and services, utilizing demographic and psychographic descriptions.
3. Develop effective promotional mix strategies for specific products and services, and their related target markets.

Associate Degree Major Requirements

Note: All courses must be completed with a letter grade of “C” or higher or “Pass.”

Course List

Code	Title	Units
BUS-120	Financial Accounting	4
BUS-125	Business Law: Legal Environment of Business	3
BUS-128	Business Communication	3
BUS-146	Marketing	3
BUS-156	Principles of Management	3
BOT-172	Introduction to Microcomputer Applications	2
Select three of the following:		9
BUS-118	Retail Management
BUS-142	Effective Sales - Skills of Personal Selling and Persuasion
BUS-144	Advertising
BUS-262	Global Trade Operations, Import Procedures
BUS-263	Global Trade Operations, Marketing & Export Procedures
Select one of the following:		3
BUS-115	Human Relations in Business
BUS-137A	Marketing Internship
BUS-137B	Marketing Internship
BUS-137C	Marketing Internship
BUS-137D	Marketing Internship
BUS-140	Entrepreneurship: Developing a Business Plan
BUS-250	Introduction to International Business
BUS-258	The Cultural Dimensions in International Business
Total Units		30

Plus General Education and Elective Requirements

Certificate of Achievement

Any student who chooses to complete only the requirements listed above qualifies for a Certificate of Achievement in Marketing. An official request must be filed with the Admissions and Records Office prior to the deadline as stated in the Academic Calendar.